Google Cloud and Solana Labs have announced their partnership to launch GameShift, a new suite of tools aimed at advancing Web3 gaming. This service is now available on the Google Cloud Marketplace and will enable developers to easily integrate Web3 features into their existing Cloud-based game backend services.

The announcement was made at the Solana Breakpoint event and is targeted towards developers of traditional games who want to incorporate Web3 features like non-fungible tokens (NFTs) and digital assets. GameShift simplifies the process by managing much of the technical work, ensuring a secure and efficient transition to Web3 services.

This partnership is a significant move for Google Cloud as it continues to support Web3 initiatives with projects like the Blockchain Node Engine and Web3 for Startups program. Solana, known for its speed and reliability, benefits by potentially onboarding millions of users through this unified platform.

Additional developments include the unveiling of Solana's second-generation mobile phone, the Solana Seeker, and partnerships with Citibank and Franklin Templeton for smart contracts and mutual fund launches. Société Générale has also announced support for Solana's EURCV stablecoin, highlighting Solana's growing access to the EU market.

These moves underscore Solana's commitment to growth, even though its token SOL showed only a modest price increase of 2.45%, bringing it to $146.80.