Binance-Backed Travala Partners with Trivago to Drive Crypto Payments in Travel ✈️
Binance-backed Travala is partnering with Trivago, integrating more than 2.2 million properties into the accommodation search engine. This allows users to book globally using over 100 cryptocurrencies, including Bitcoin and Ethereum, and earn rewards through Travala’s AVA Smart Program.
The partnership expands Travala's influence, resulting in 78% of its 2024 bookings being made in digital assets, highlighting an increasing demand for crypto payments in travel. Sector leaders praise the integration as pivotal in promoting crypto adoption.
Travala recorded $100 million in revenue in 2024, driven by extensive collaborations, including those with Skyscanner and KAYAK, reinforcing its stand as a crypto-friendly travel service.
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