Plastichero, a company focused on using blockchain to tackle plastic waste, is expanding its operations into the Middle East. This strategic move is accompanied by the appointment of Bruce Jeong, a specialist in the Middle Eastern market, as the new Chair of the company. His leadership is expected to facilitate Plastichero's expansion in the region, leveraging blockchain technology for effective waste management solutions.

The initiative marks a significant step in Plastichero’s mission to address global environmental challenges by integrating innovative technology solutions in regions that require efficient waste management systems. By establishing a footprint in the Middle East, Plastichero aims to broaden its impact and encourage sustainable practices in a region keen on technological advancements.

Jeong's extensive experience and expertise in the Middle Eastern market are seen as crucial for steering the company through this expansion phase, ensuring that the initiative aligns with local demands and environmental goals. This aligns with broader strategies to integrate environmental sustainability with modern technological solutions.