The price of XRP fell sharply, experiencing a decline of over 7% in the last 24 hours. As of early morning EST, the token was trading at $2.23. This drop comes amidst a shift in investor interest towards meme coin ICOs, particularly the highly anticipated Pepe Unchained.

Pepe Unchained, which has been drawing significant attention in the crypto community, is slated to launch across decentralized exchanges (DEXs). In addition to this, major centralized exchanges (CEXs) are gearing up to list the $PEPU token, signaling a potential surge in trading activity for this meme coin.

As investors pivot away from established cryptocurrencies like XRP, the speculative allure of innovative ICOs and meme coins offers fresh opportunities and challenges in the rapidly evolving crypto market.