Iggy Azalea has taken on a new role as creative director and strategic partner at Thrust. Her main goal is to assist celebrities in launching culture coins on the Solana blockchain. This initiative emphasizes sustainability and aims to shield fans from pump-and-dump schemes often associated with celebrity tokens.

The collaboration highlights a commitment to promoting responsible investments in the crypto space. By focusing on preventing exploitation of fans, Azalea and Thrust plan to lead a more ethical approach towards celebrity-related blockchain ventures.