The U.S. Securities and Exchange Commission (SEC) has postponed its decision on Grayscale's application for an XRP Exchange-Traded Fund (ETF) until mid-October 2025. This delay comes as Franklin Templeton joins a growing number of firms entering the race to launch XRP ETFs.

The entry of new players and growing interest in XRP ETFs reflects an expanding market for these digital asset-based financial products. XRP's value has shown a notable increase, rising nearly 9% to $2.19, according to CoinGecko data.

Other firms that have filed for XRP ETF applications include Canary Capital, WisdomTree, Bitwise, CoinShares, and 21Shares.